The complete visual identity for Ward Protocol — the open specification for default protection on XLS-66 lending vaults on the XRP Ledger. This document is the canonical reference for the wordmark, colorways, typography, geometry, and usage rules.
StatusApproved · v1.0
Primary markWARD Protocol
Primary color#a8c5e8 Ice Blue
Background#0d1f35 Steel
Display typefaceBarlow Condensed 900
Body typefaceSpace Mono
Protocol invariantward_signed = False
Default Protection Protocol · wardprotocol.org
01
The Wordmark
★ Default
Primary
Ice Blue on Steel
#a8c5e8 on #0d1f35 Web · Digital · Decks · Social
Secondary
Gold on Deep Navy
#c8a94a on #050d1a Formal · Print · Certificates
Tertiary
Black on White
#1a1a1a on #ffffff Documents · Legal · Light Backgrounds
02
Design Rationale
WARD, stated plainly.
The wordmark is the name — four letters, maximum weight, no abstraction. WARD means protection, guardianship, custody. That meaning needs no icon, no symbol, no device. When institutional capital is at stake, you spell it out.
WARD bold. Protocol light.
The same typeface — Barlow Condensed — at opposing weights creates instant hierarchy. 900 vs 300. The protection (WARD) dominates. The category (Protocol) contextualizes. Two words. One read.
The temperature of infrastructure.
Ice blue on deep steel deliberately rejects DeFi's amber-and-neon aesthetic. This is the color of a Bloomberg terminal — a clearing system, a collateral ledger, a legal instrument. Not retail. Not consumer.
Barlow Condensed 900.
Condensed type at maximum weight has a long history in financial display — ticker boards, trading terminals, wire headlines. Letter-spacing at -2: the letters press together the way a specification should. Nothing loose.
03
Wordmark Anatomy
01 — WARD
900 Weight
Barlow Condensed at maximum weight. Font-size 172px in the base SVG. Fill #a8c5e8. The four characters form a single dense mass — the protection, stated with full force.
02 — Protocol
300 Weight
Same typeface, same size, weight 300, opacity 60%. The category contextualizes the name without competing with it. The contrast is immediate and unmistakable.
03 — Proportion
1300 : 160
ViewBox aspect ratio. The full lockup fills the width completely. Aspect ratio 8.125 : 1. Rendered via SVG — infinitely scalable with no rasterization artifacts at any size.